As part of their commitment to a worldwide expansion, Hard Rock is collaborating with Sony Music to revamp their Rock Star Suites. The following properties who will take part of the reimagined suites’ first phase upgrade includes: the Malaysia’s Hard Rock Hotel Desaru Coast, Los Cabos’ Hard Rock Hotel, Mexico’s Hard Rock Hotel Guadalajara, as well as the Hard Rock Hotel in NYC. It is being reported that additional Hard Rock Hotels getting the revamped Hard Rock Suites will be released soon.
As a hotel known to combine the love of music with luxurious accommodations, Hard Rock has stated their Presidential Suite will be placed in a ‘radical new spin’. It is said that the suites will include memorabilia showcasing the globe’s biggest music stars, adding vivacious content and mixed media.
As Senior Vice President, Hard Rock International, Dale Hipsh states, the company is happy to partner up with a highly-viewed global music company. He added that Hard Rock’s collaboration with Sony will give their hotels and casinos unparalleled access to an amazing scale of up-and-coming artists and superstars, legendary record labels, and an understanding that will assist them when it comes to developing the organization’s music strategy in pivotal markets. Hipsh noted that the capability around creativity can bring the Hard Rock Hotel’s important differentiator to fruition in ways that has not been done before via technology, music, and design.
Travel Week advised that Sony Music, plus the company’s partners will offer advice around creative design for certain hotel’s’ public areas (i.e. bar, lobby, club spaces), to help with consistency and integration around the music-focus aesthetic throughout the hotel and to enhance the client experience.
No specific dates on when all this rolls out, but based on reports, it should be happening soon.
Sounds like these new suites will offer a ‘rocking’ good time to guests that visit the Hard Rock Hotel.