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Florida Experiences An Increase In Visitors

Dorathy Gass

The Sunshine State is known for its beautiful beaches, warm weather, Disney World (of course), tasty oranges, great shopping, and oh-so much more. Familiar, yet with a variety of different attractions, Florida seems to land on the travel destination lists of many these days; especially families looking for a fun, yet warm, place to vacation with their children. So it seems only fitting that the state would be celebrating an increase in tourism.

Rick Scott, governor of Florida, recently announced that the state received its highest-ever number of tourists in the first quarter of the year, with close to 30 million visitors. This number reflects a jump of *almost* five percent, when reviewing the numbers in 2015, during the same period. In fact, last year also saw an all-time high in tourist visits, with a little over 28 million.

TravelExpress revealed that now is certainly time to celebrate, all over the Sunshine State. More tourists, mean more money is being spent in Florida, which increases business opportunities, investment in the state, and secures jobs; which seems to be a win-win situation for all involved.

Governor Scott chimed in on the good news, stating that he is thrilled the state continues to break tourism records, as it relates to visitors. He goes on to note that close to 30 million travelers have enjoyed Florida’s attractions and beaches this year – an all-time high – with just over 1 million residents in Florida employed within the industry of tourism. Scott goes on to state that this is great news, and that Florida went over their goal of 105 million visitors in 2015; breaking a record last year. He hopes to continue this trend, and welcome 115 million tourists, in 2016.

President and CEO of Visit Florida, Will Seccombe, also provided a comment, saying that looking at the challenges that tourism is facing presently, including Brazil’s issues and Canada’s weakened dollar – the number reflected in the first quarter for Florida’s tourism is that much more exciting; and proof that tourism marketing works. Seccombe also states that their strategy of featuring familiar and unique travel experience in Florida, continues to remind possible visitors that while Florida is a region that they trust and know, there are still various things to discover.