According to a recent survey conducted by the travel site Skift, it seems Donald Trump’s hotels just might be hurting in light of his recent presidential candidacy. The travel site polled over 2,000 American adults online, using Google Consumer Surveys.
One mere question was asked around the idea of being less likely, or more likely to stay in a Trump-branded hotel, based on Donald Trump’s current campaign to become U.S. president; and the results were pretty incredible.
It seems that those who were less likely to stay at a Trump hotel fell into the top three annual income categories. In fact, over 66 percent of those who earned $100,000 to $150,000 yearly were less likely to stay in a Trump hotel room; as well as those respondents who earned over $150,000 annually, as well as those between the range of $75,000 and $100,000 yearly.
In fact, those who were less likely to actually afford a room at a Trump hotel, were more likely to be open to staying at a Trump hotel. Over 24 percent of respondents in the $25,000 to $50,000 annual earnings, as well as those who earned $50,000 to $75,000 annually replied that they would likelier book a stay at a Trump hotel.
On top of this, CNN reported that the survey revealed that Trump scored terribly with women respondents, versus male. Just over 63 percent of the women who answered the question, stated they would be less likely to stay at a Trump hotel; just over 17 percent we not aware of the Trump hotel brand in general.
Meanwhile, just over 50 percent of males were less likely to stay in a Trump room.
Like with anyone in the public eye, your views and beliefs can affect your business; especially if you alienate a demographic (or two) along the way. With the Trump brand consisting of so much more than just hotels, if Donald does not win his presidential bid, he may feel the loss in many other ways.