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Amazon’s Alexa Given A New Role: Hotel Concierge

Dorathy Gass

Exciting news for fans of Amazon’s Echo: the company has announced it is launching a hotel version of Alexa that will allow visitors to connect with room service via the voice assistant. Whether you need restaurant recommendations, food brought up to your room, or more towels:
guests will no longer have to pick up a phone to connect with the hotel’s front desk.

Marriott has already showed interest in the service, signing up to place Echo smart speakers within ten of their hotels as early as this summer; being placed in St. Regis and Westin brands.
This is yet another brilliant venue for Amazon to showcase its devices and Alexa to a plethora of potential clients. It’s been reported that the company currently sells an Alexa version for workspaces, and Amazon has scored a deal to place this system in fridges and vehicles. Alexa plays a pivotal role for Amazon as it keeps people connected to the company’s services, like their music streaming option.

Amazon stated that data from guests of these hotels will be deleted each day and Marriott has chimed in stating that those who don’t want an Echo within their hotel room can simply request that it be taken out.

Hotels that sign up for Alexa will have an opportunity to customize Alexa’s responses to clients to meet their needs (e.g. pool hours and restaurant options nearby). Other things Alexa will be able to do is: turning on lights, music to help guests fall asleep, and check visitors out of their room.

Travelweek recently reported that as the year progresses, Amazon will include options where guests can connect Alexa to their own account so they can listen to audio books or music playlists while at the hotel. Still, it’s important to note that Amazon has stated shopping will not be allowed via their hotel Alexa.